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 MarkeTrak ® is a quarterly omnibus public opinion survey conducted by WB&A Market Research. The survey combines general interest questions with those of specific WB&A clients who share the cost of the study to obtain answers to critical questions quickly and inexpensively. All client data are proprietary and confidential.
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Product/Service Development Research
Whether your goal is introduce new market offerings or improve existing ones, WB&A can deliver the information you need.
Through product/service development research, you can assess your market’s current dynamics to gain critical insights that highlight current usage patterns, help determine which product or service attributes are most important, what drives preference and satisfaction, and how changing positioning, pricing, or other factors can affect current or potential customers’ interest in the products or services you offer. As a result, you are better prepared to roll-out new products or make changes that can help expand the potential of existing services.
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| The methodologies we use
Telephone interviews
Mail or self-administered interviews
Online surveys
On-site intercept/Exit interviews
Focus groups
Mini-groups, triads and dyads
In-depth telephone interviews
One-on-one personal interviews
Executive interviews
Hybrid/Mixed methodologies
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