 MarkeTrak ® is a quarterly omnibus public opinion survey conducted by WB&A Market Research. The survey combines general interest questions with those of specific WB&A clients who share the cost of the study to obtain answers to critical questions quickly and inexpensively. All client data are proprietary and confidential.
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Market Segmentation
Market segmentation is a valuable way to divide customers into groups based not solely on their demographic characteristics, but also on their behaviors, needs and/or attitudes. This segmentation allows you to maximize the effectiveness of your marketing and advertising dollars by tailoring the appropriate products, services and messages to the appropriate customers.
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| The methodologies we use
Telephone interviews
Mail or self-administered interviews
Online surveys
On-site intercept/Exit interviews
Focus groups
Mini-groups, triads and dyads
In-depth telephone interviews
One-on-one personal interviews
Executive interviews
Hybrid/Mixed methodologies
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