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 MarkeTrak ® is a quarterly omnibus public opinion survey conducted by WB&A Market Research. The survey combines general interest questions with those of specific WB&A clients who share the cost of the study to obtain answers to critical questions quickly and inexpensively. All client data are proprietary and confidential.
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MarkeTrak®
MarkeTrak® is a quarterly omnibus public opinion survey conducted by WB&A Market Research. The survey combines general interest questions with those of specific WB&A clients who share the cost of the study to obtain answers to critical questions quickly and inexpensively. All client data are proprietary and confidential.
MarkeTrak® studies are conducted in two major metropolitan areas through a random telephone survey of 300 adult heads of household.
Baltimore MarkeTrak®
Conducted in the Baltimore Metropolitan Statistical Area (MSA) which includes Anne Arundel County, Baltimore City, Baltimore County, Carroll County, Harford County, Howard County and Queen Anne’s County.
Washington MarkeTrak®
Conducted in the District of Columbia Metropolitan Statistical Area (MSA) which includes the District of Columbia, the city of Alexandria, the Northern Virginia counties of Arlington, Fairfax, Loudoun, Stafford and Prince William, the Maryland counties of Calvert, Charles, Frederick, Montgomery and Prince George’s, as well as Berkley County and Jefferson County in West Virginia.
MarkeTrak® can be used to collect important data and information about your company, its products or services, your target consumers and your competition. It is particularly useful for tracking specific measures over time.
Contact us today for pricing, timing and more information about MarkeTrak®
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| The methodologies we use
Telephone interviews
Mail or self-administered interviews
Online surveys
On-site intercept/Exit interviews
Focus groups
Mini-groups, triads and dyads
In-depth telephone interviews
One-on-one personal interviews
Executive interviews
Hybrid/Mixed methodologies
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