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 MarkeTrak ® is a quarterly omnibus public opinion survey conducted by WB&A Market Research. The survey combines general interest questions with those of specific WB&A clients who share the cost of the study to obtain answers to critical questions quickly and inexpensively. All client data are proprietary and confidential.
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Customer Satisfaction Measurement
A customer satisfaction measurement study can help you identify and prioritize issues, and focus your efforts on opportunities to improve customer satisfaction. It can also establish a baseline for customer satisfaction to track your organization’s performance over time. As an added value, customer satisfaction surveys demonstrate your organization’s care and concern to the customers asked to participate.
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| The methodologies we use
Telephone interviews
Mail or self-administered interviews
Online surveys
On-site intercept/Exit interviews
Focus groups
Mini-groups, triads and dyads
In-depth telephone interviews
One-on-one personal interviews
Executive interviews
Hybrid/Mixed methodologies
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