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 MarkeTrak ® is a quarterly omnibus public opinion survey conducted by WB&A Market Research. The survey combines general interest questions with those of specific WB&A clients who share the cost of the study to obtain answers to critical questions quickly and inexpensively. All client data are proprietary and confidential.
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Creative Concept/Message Development and Tracking
Even the best strategic plan is nothing unless it gets the attention of its target market and conveys the intended message. Research efforts aimed at addressing message development and creative execution in the early stages can help ensure that the strategic goals are achieved.
That is just the beginning. It is equally important to determine whether the message is reaching the intended audience and is generating, over time, the desired impact on the awareness of, attitudes toward and usage of your brand.
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| The methodologies we use
Telephone interviews
Mail or self-administered interviews
Online surveys
On-site intercept/Exit interviews
Focus groups
Mini-groups, triads and dyads
In-depth telephone interviews
One-on-one personal interviews
Executive interviews
Hybrid/Mixed methodologies
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