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 MarkeTrak ® is a quarterly omnibus public opinion survey conducted by WB&A Market Research. The survey combines general interest questions with those of specific WB&A clients who share the cost of the study to obtain answers to critical questions quickly and inexpensively. All client data are proprietary and confidential.
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Brand Awareness and Image Assessment
In an ever changing marketplace, it is imperative to have a thorough understanding of how to leverage your brand. A brand awareness and image study can help you evaluate how your brand is perceived by existing and potential customers, develop a more complete understanding of its strengths and weaknesses, determine its position among competitors in the marketplace, and identify opportunities for improvement or growth.
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| The methodologies we use
Telephone interviews
Mail or self-administered interviews
Online surveys
On-site intercept/Exit interviews
Focus groups
Mini-groups, triads and dyads
In-depth telephone interviews
One-on-one personal interviews
Executive interviews
Hybrid/Mixed methodologies
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