|
Testimonials
“Studies were always completed on time and within budget, with the final product a report that all members of management found readable and useful.”
“WB&A always put forth the extra effort to understand the nature of our business.”
“We have exacting standards for reliability and accuracy. WB&A holds its work to the same standards. Their research reflects the highest integrity and professional expertise.”
“WB&A delivered a great research product in the time I requested”
“Very fast and accommodating. WB&A meets deadlines, even for proposals”
“My very favorite market research firm. They are professional yet personable, involved, take interest in my project.”
“The service is personalized, not cookie-cutter.”
“They have brains, intelligence, and are well staffed in every area.”
“I have a direct line of communication to the project manager at all times.”
|
Travel and Tourism
Strategically located in a key tourist area of the mid-Atlantic region - between Washington, DC and Baltimore, Maryland - WB&A has extensive experience and is well-suited to address the issues faced by organizations in the travel & tourism industry.
WB&A's expertise in this industry is very diverse, including large-scale research projects evaluating and tracking detailed travel patterns of consumers as well as smaller, site-specific studies to understand why consumers visit particular attractions.
In order to accomplish our clients' objectives, we utilized a variety of qualitative and quantitative techniques. For example, in addition to more common research methods (such as telephone interviews and/or focus groups), on-site intercept interviews are sometimes used to obtain immediate reactions to a traveler's experience. This approach is especially useful when the visitors to an attraction are coming from a variety of places - that is, their origin is not concentrated in any one area.
This is just a small sampling of how WB&A's dedicated travel & tourism research experts have helped clients in the past.
|
