WB&A Market Research :: Research Solutions

MarkeTrak^® is a quarterly omnibus public opinion survey conducted by WB&A Market Research. The survey combines general interest questions with those of specific WB&A clients who share the cost of the study to obtain answers to critical questions quickly and inexpensively. All client data are proprietary and confidential.

The Solutions We Provide:

Customer Satisfaction Measurement It costs less to retain a satisfied customer than to find a new one. *More* >>

Brand Awareness and Image Assessment One of an organization's most valuable assets is its brand equity. Understanding how to make the most of your brand is critical to the long term health of your organization. *More* >>

Creative Concept/Message Development and Tracking On a daily basis, consumers are exposed to thousands of competing messages. Designing communications that will break through the clutter can be the difference between success and failure of an organization's marketing efforts. *More* >>

Product/Service Development Research Launching new or revised products and services requires sound decision making based on sound knowledge. *More* >>

Public Opinion Research Public opinion research can help guide an organization in good times and in bad. *More* >>

Market Segmentation The marketplace is not composed of a homogeneous body of consumers. Through market segmentation research, the diversity and richness of your customers and prospects is revealed and brought into focus. *More* >>

Other research needs
Each organization's research needs are as varied as the types of products and services on the market. Contact us today to discuss your specific goals and research needs.

The methodologies we use

Telephone interviews

Mail or self-administered interviews

Online surveys

On-site intercept/Exit interviews

Focus groups

Mini-groups, triads and dyads

In-depth telephone interviews

One-on-one personal interviews

Executive interviews

Hybrid/Mixed methodologies