News
WB&A Privacy Policy
December 2007
Overall Privacy Policy
WB&A Market Research is committed to maintaining the confidentiality of our respondents and our research clients. WB&A will protect the privacy of any individuals whose information is contained within its databases, as well as any other personally identifiable information that WB&A may come to possess.
WB&A is bound by the professional standards and ethics of the survey research industry held by the Council of American Survey Research Organizations (CASRO) and the Council for Marketing and Opinion Research (CMOR), as well as state, federal and international laws that require us to respect and protect respondent privacy, such as the Health Insurance Portability and Accountability Act (HIPAA), the Children’s Online Privacy Protection Act (COPPA) and the Gramm-Leach-Bliley Act.
Respondent Privacy
- WB&A Market Research will observe the confidentiality of all respondents participating in research studies. Respondent information will only be used for legitimate research purposes.
- If you participate in one of our surveys, we may request certain personally identifiable information. Participation in these surveys is completely voluntary and you, therefore, have a choice whether or not to disclose this information. We request this information as a unit of analysis. In any reports prepared, no information will be included that will make it possible to identify a particular respondent, unless approved by the respondent themselves.
- Respondent information is the sole property of WB&A Market Research and our clients, and will only be used for business activities related to survey research. Our clients must agree to maintain the confidentiality of information provided to them, and may not disclose this information to any other party, or use the information for any other purpose.
- Respondent information collected for any panel development purposes is used solely by employees of WB&A Market Research for targeting respondents for participation in research studies. Our panel information is never sold or given to outside parties.
- To ensure that employees of WB&A Market Research adhere to our privacy policies, all employees of WB&A Market Research are required to sign a confidentiality and non-disclosure statement.
Client Privacy
- WB&A Market Research is committed to protecting the confidentiality of our clients’ business activities. All full-time and part-time employees, as well as any temporary employees, are required to sign a non-disclosure agreement, and are thoroughly briefed and trained on an ongoing basis to honor this commitment.
- We are committed to protecting your privacy at WB&A Market Research. We will not collect any personal information from you that you do not volunteer, and we are the sole owner of all information collected. We do not sell, share, or rent this information to others in any way that has not been mentioned in this statement.
Legal Disclaimer
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process.
Obtaining Your Consent
By using our Web site, you give WB&A Market Research permission to collect information about the pages served to you as an anonymous user for the purpose of calculating aggregate site statistics.
Privacy Policy Updates
WB&A Market Research may occasionally update this policy. We suggest that you bookmark this page and check to see if it has changed from time to time.
Contact Us
If you have any questions regarding our privacy policy, please contact us at:
WB&A Market Research
2191 Defense Highway
Suite 401
Crofton, Maryland 21114
Tel: 410-721-0500
privacy@wbanda.com
