White Papers

Our Region Compared to The Nation
October 2008

WB&A conducted a psychographic study of residents in the Baltimore and Washington metropolitan statistical areas to specifically identify some attitudinal differences between the markets.  Meanwhile, using our quarterly Baltimore and Washington, DC MarkeTrak^® studies, we have been tracking other questions for many years.  This year, we added a one-time survey of national residents and added several questions to all three surveys that are pertinent topics of interest today.  Now, not only can we continue to shed some light on the differences between Baltimore and Washington, DC residents, we can also see how our region compares to the rest of the nation.

 

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