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Kevin A. Pullis
Research Director
Kevin works as part of the Project Management team and is primarily responsible for managing research related to travel, tourism and transportation, as well as consumer product testing and advertising research. Specifically, he manages the research process from questionnaire design and data collection through data analysis and presentation.
Kevin joined WB&A in March 1999 from Goldhaber Research Associates, where he managed all aspects of both qualitative and quantitative custom-designed research. There, he gained experience in a variety of fields, particularly legal and warning label research used for advertising campaigns, large-scale project development and jury selection.
Kevin graduated Cum Laude from the State University of New York at Buffalo, with a Bachelor of Social Sciences – Community Mental Health, and a minor in English. He has also successfully completed a Market Research Certification program offered by the University of Georgia and the Marketing Research Association. Kevin is a member of the Market Research Association, the American Marketing Association and the DC Ad Club. In addition, Kevin is among the first to be certified at the Practitioner level by the Marketing Research Association’s Professional Researcher Certification program.
KPullis@WBandA.com
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