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Steven T. Markenson
President
Steve joined WB&A in 1996 and was named President in 1997. He provides strategic direction, supervision and quality control for all of the company’s clients and projects.
Steve has been working in market research since 1987 and has been employed with national research firms including Yankelovich Partners and Opinion Research Corporation. He has expertise in conducting large-scale, quantitative projects that involve advanced statistical analyses such as market segmentation, cluster analysis, multiple regression and trade-off techniques. In addition, Steve is a professional focus group moderator.
Steve graduated Cum Laude with a bachelor's degree in Economics and Business from the University of Pittsburgh. He is a member of the American Marketing Association, the Marketing Research Association and the DC Ad Club, and is also among the first to be certified at the CEO/Expert level by the Marketing Research Association’s Professional Researcher Certification program. Steve has been a guest lecturer at Johns Hopkins University, Georgetown University, Loyola (MD) University and American University. He is also an Adjunct Professor at the Kogod School of Business at American University.
SMarkenson@WBandA.com
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