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Steve Stern
Steve Stern, Senior Vice President
Steve joined WB&A Market Research in December 2011, after having served as a consultant for the company since October 2010. Steve is involved in all areas of the business including operations, marketing, and business development.
Steve has led the marketing efforts for the accounting/business consulting firm, RSM McGladrey and the real estate services firm, Coldwell Banker Residential Brokerage in the Mid-Atlantic. At McGladrey, Steve developed and executed marketing programs to grow the government contractor, not-for-profit, and manufacturing/wholesale distribution practices & risk management and consulting service lines. As VP of Marketing at Coldwell Banker, Steve helped to build the premier real estate services brand and supported the company’s 90+ offices and 4,600 sales associates in MD, DE, DC, and VA through the implementation of innovative marketing programs and tools.
Before joining Coldwell Banker, Steve was VP, General Manager at LM&O Advertising where he directed the day-to-day operations of DC's largest, independent, full-service agency. Clients included the National Guard, Chevy Chase Bank, Verizon Federal, AARP Pharmacy Services, Washington Metropolitan Area Transit Authority (Metrorail/Bus), and Virginia Railway Express.
Earlier, Steve held the position of Advertising Manager, Consumer Markets, for MCI Telecommunications where he oversaw the development and placement of advertising for MCI's core international products, Friends and Family Worldwide and WorldPhone.
Steve began his career with Boston-based Professional Media Services, where he managed two dozen national social marketing campaigns over a four-year period.
Steve graduated with honors from Tufts University with a B.A. in economics and earned an MBA in marketing from the University of Maryland’s Robert H. Smith School of Business.
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