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S. Renée Henley
Senior Vice President
Renée is responsible for overseeing WB&A’s project management function to ensure the accurate and efficient completion of projects. In addition, Renée is a professional focus group moderator, having moderated hundreds of groups since 1999.
Renée joined WB&A in 1994 after graduating Magna Cum Laude from the Morrissy Scholar Honors Program at the College of Notre Dame of Maryland, where she earned a Bachelor of Arts degree in Business Administration with a concentration in Marketing and a French minor. In 1998 she successfully completed the Marketing Research certification program offered by the University of Georgia and the Marketing Research Association. She is also among the first to be certified at the Expert level by the Marketing Research Association’s Professional Researcher Certification program.
Renée is a member of the Marketing Research Association, the DC Ad Club, and is a past Vice President of Membership for the Baltimore Chapter of the American Marketing Association. She is a frequent lecturer at many local colleges and universities, including undergraduate and graduate classes at Johns Hopkins University, Loyola College, Towson University and American University.
RHenley@WBandA.com
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