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Allison Booker
Senior Vice President, Health Care Research
Allison Booker is responsible for developing client relationships and overseeing project management within WB&A’s health care team.
Allison joined WB&A in 1996 after working in marketing since 1993. She has a Bachelor of Science degree in Business Administration with a concentration in Marketing from Shippensburg University.
In addition to her extensive experience conducting custom research, Allison has been involved in conducting HEDIS/CAHPS® surveys since 1996. She has participated in the required formal training provided by the National Committee for Quality Assurance (NCQA) and has attended various workshops and conferences regarding CAHPS.
Allison is a member of the American Marketing Association, the Marketing Research Association, the DC Ad Club and the Maryland Society for Healthcare Strategy and Market Development (MSHSMD), along with various other health care associations and organizations. She is also among the first to be certified at the Expert level by the Marketing Research Association’s Professional Researcher Certification program.
ABooker@WBandA.com
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