On Track with Baltimore and DC Area Residents
In 1999, WB&A Market Research began to ask some general public opinion and attitude questions. These questions are tracked on a quarterly basis over time by WB&A's Baltimore and Washington MarkeTrak® studies. The objective is to be able to track the public's opinions and attitudes toward quality of life issues such as economic conditions in the area and personal financial well-being. [more]

Are They Really That Different?  Baltimore/Washington Psychographic Study.
Rumor has it that Baltimoreans and Washingtonians are like oil and water...they just don't mix. Being situated between Baltimore and Washington, we decided to ask "Are they really that different?" by conducting a psychographic study of Baltimore and Washington area residents. [more]

Baltimore/Washington Corporate Image Study
In an effort to provide local and regional health care and financial services institutions with valuable information about their markets, WB&A conducted a corporate image study among adult heads of household in the Baltimore and Washington, DC Metropolitan Statistical Areas (MSAs). [more]